Male/Female Sexual Behavior

So I looked through a couple magazines. One geared towards males and one geared more towards females. Both had the same concept in mind but they portrayed them differently. In the male magazine I focused on the advertisement for Axe shampoos and body washes. Their slogan was " How dirty boys get clean". They show girls "flocking" towards boys because of their use of the product. This product gives the idea and almost praises boys for having multiple girls chasing after them. On the other hand the CoverGirl ad focuses on girls having more of a reserved sexuality, and being more subtle with it. There is just one girl in the ad who is "flirting" with just the reader and not a bunch of other people. It is very interesting how the sexuality for boys and girls are portrayed differently, and how boys are praised for having multiple "partners" It is almost a double standard.